Do atari logo like original, but with a little more "stranger things" - grain, water like neon reflection beneath. Make it sexy! What would Ash Thorpe do to jazz it up?


ATARI x Herman Miller

Future Goal - Todays furniture would not suit a VR based world.

Todays goal - Maybe it doesn't fit at all? Look at the whole experience.



So what if they made it? What if they struggled alongside Xbox, Playstation and Nintendo - in parallel to the world becoming more design sensetive thanks to Apple. How would Atari be now? This is my vision for a new Atari, today.